It's one of the most famous truisms in the fashion industry
that everything comes back around to be in style again, the good and the bad.
This year's good column includes a surge in popularity for Birkenstocks, for
good reason. The performance sandal line has long produced some of the most
durable and comfortable summer shoes for men and women, but it hasn't always
been the hot commodity it is right now. Like any other designs, the
Birkenstocks aesthetic has passed in and out of fashion. Right now, there are a
lot of things shining a light on this line of shoes, and the effect has been a
sharp increase in consumer demand as well as renewed interest by fashion
journalists.
Britney's Birkenstocks
Nothing helps boost a brand's profile like a celebrity who
loves their goods, and Britney Spears was recently spotted relaxing on a beach
in a pair of brightly colored turquoise sandals from the famous shoemaker. This
has led to a predictable amount of press, and the presence of womens Birkenstocks in a number of seasonally
cheerful colors has been broadcast to anyone who might have wanted a pair. It's
no wonder that searches for the brand sharply increased around the time the
story broke, but it would be a mistake to think this event alone caused the
surge. In fact, these sandals have been growing in popularity for a while,
predating this extra exposure.
The Arizona sandal seen in photos of Ms. Spears' vacation
have definitely been at the top of discussions about the surge in popularity,
and it's quite likely they found their way onto the pop singer's radar as a
result of the buzz this design has created elsewhere. The results from Lyft has
shown demand for the brand has more than doubled in six months, and media
reports from around the industry indicate many retailers are selling out of the
shoe and have been for at least a couple of months. Demand is simply greater
than supply.
A Bigger Wave of Retro Comebacks
Birkenstocks were famously dominant among a wide range of
ages at the height of grunge culture in the 1990s, forming one side of the
decade's gritty alternative fashion sensibility with Doc Marten's famously
rounding out the extreme other side of the spectrum for those looking for a
harder-edged aesthetic. It's not surprising to see the brand surging in
popularity amidst a redesign and a fashion environment where the popular
womens shoes are
joined by a host of other trends from the decade, include jean styles, dresses,
and even men's fashions that call back to the tail end of the 20th century.
Find Today's Most Popular Sandals
You can find Birkenstock sandals in all the places you already shop for
premium shoe brands, just look for the Arizona design and check out the
currently available sizes and colors. Keep an eye out for updates to the line,
too, because it's exactly at times like these that popular brands like to
surprise fans with a brand new redesign or a follow-up shoe meant to help fill
out another niche in your wardrobe. Whether Birkenstock will do that or not is
a mystery, but the longer this surge in popularity persists, the more time they
have to develop something.
Facebook | Instagram | Twitter
0 comments